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Highlands Economic Development & Tourism Corp. 
(H.E.A.T.) Mission Statement:
The Highlands Economic Development and Tourism Corporation will work to create a well-balanced business environment within the Township of West Milford and the New Jersey Highlands, using the natural wonders that abound within this area to promote tourism and economic development, with the goal of creating a better lifestyle for residents of our region. 
We will do this by working with local, county and state agencies through a broad base of educational and promotional programs. 
We will pursue public and private grants, where applicable, to advance these goals.
We will support other organizations that express similar goals.
501(c)(3) Non-Profit Charity 

The circus is coming! The circus is coming!

The Kelly Miller Circus, second largest big-top show in the country, will roll into town on Sunday, June 12, in the parking lot of the former A&P store in the Hewitt section of the township.
Everyone is invited to come out and watch the animals being unloaded and fed, witness the raising of the giant big top. Activities will begin early circus morning and the tent will be raised approximately 9:00 a.m. Guides will be furnished for school groups and anyone attending.
The circus is presented by Shoprite of West Milford and hosted by the Highlands Economic Development and Tourism Corp. (HEAT). Since 1938, Kelly Miller Circus has traveled annually throughout the United States and Canada. Members of the troupe arrive, set up, perform, and break down all in one day.
In order to provide ample time for children of all ages to enjoy the show and arrive home in timely fashion, two performances are planned – at 2 and 5 p.m. Advance tickets are $6 for children, and $12 for adults. Tickets purchased at the box office on the day of the event are $8 and $16, respectively.



A new initiative to encourage township residents to buy local has been introduced by the Highlands Economic Development and Tourism Corp. (HEAT). Called the Highlands Savings Card, the purpose of the program is to connect buyers with area merchants.


The Highlands Savings Card is designed to provide residents a great reason to shop local, while providing merchants a simple, inexpensive way to reach their best customers.

The card -- and the smaller key-tag version that comes with it – is free to consumers, and has a QR code on the front. A consumer can simply scan the code with a smartphone QR-reader app, which will direct the phone to the HEAT website, www.NJHEAT.org. There the consumer can search goods and services by category, and see the list of participating merchants. Each listing will show that merchant’s special offers, as well as business logo, physical address and website link. To receive an offer, the consumer simply presents the card at time of purchase.
Email info@njheat.org to find out where you can get your own card! 


Beautiful & Scenic West Milford
offers many outdoor activities for residents and visitors.


Photo taken at Terrace Pond

(A hike East of Clinton Road near Bearfort Waters)

Monksville Reservoir  


 Photo Don Webb

Browns Point 


Photo Don Webb


Turtle Pond


Photo Don Webb

Biking in West Milford

Featured Town Stories


Greenwood Lake Air Show

Greenwood Lake Air Show is one of the biggest events ever to come to the town of West Milford. Take a look at a review of the first ever Greenwood Lake Air Show and WWII Showcase back from 2009. Since then the show has grown to showcase top acts from across the country such as Rob Holland, Team RV, Kirby Chambliss, and Greg Koontz just to name a few.